Brand activation for premium spirit and beer brands.

We’re Boilermaker.

A no nonsense one stop brand activation company for premium spirit and beer brands. We serve the perfect blend of smart concepts and execution for companies that dare to stand out of the crowd. With our everlasting smile and long trackrecord in bartending, catering and event management we know how to make new friends and fans for your brand.

It’s great to see how these guys can enthuse others on our brand just by sharing their passion for excellent drinks.

Justen Hol

Sales Manager at Fever Tree

And this is wat we do.


A positive feeling towards a brand starts with an even better concept. We help developing a concept that suits you like a glove.


Since we know bartending is all about techniques and social skills we only work with the top notch bartenders and cocktailshakers that match your brand perfectly.


To live up to the quality your brand deserves, we only work with the very best materials. That’s why we’ve selected our partners carefully.


Our staff tells your story correctly in a professional and enthusiastic way. We train and select staff on skillset, brand & product knowledge and the right attitude.


Successful brand activation fully depends on perfect execution. We promise you to take all your stress away by taking care of your project from A to Z.


Was your event successful? Should we do it again? Evaluation is key in successful brand activation. We take care of that.

“The guys from Boilermaker really made a huge difference in taking care of all our events. In one word; brilliant.”

Niels Grootenboer

Marketing Director at Hooghoudt

Merijn Goris

Master in business administration. Conceptual thinker and entrepreneur. Founder of Klepper.

Peter Torenbosch

1 out of 80 beer sommeliers in Holland, 16 years of bartending experience, 200+ events organised. Beer lover.

Lennart Deddens

Dutch #1 bartender in 2015. Cocktailshaker/bar manager at Michelin star restaurant. Former distiller @ Mofongo

Full Service

From A to Z. We want to take away all your concerns in relation to staff, drinks menu’s, stand development, planning, evaluation and necessary admin. We fix it.

Absolute specialists

With over 25 years of experience in the drinks industry. A beer sommelier on board next to the Dutch bartender of the year 2015, we know what we’re doing and what this industry demands.

No nonsense

We’re from Groningen, so ‘no nonsense’ is our middle name. No blabla, we do what we promise. Every time again.

Fixed fee

We deliver what we promise for the price we agreed on. Also if things are not going exactly as planned. No surprises with Boilermaker.

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